Our market lead, Jeaneane Peek (JP), has been to 10 trade shows in the last 80 days.
That’s a lot of continental hotel breakfasts!
While she loves interacting with attendees face-to-face and showing prospective clients how InsureSign works with onsite demos, she knows that many parts of “exhibitor life” can be a hassle.
With our simple & speedy e-signature software, InsureSign, JP can fill out and sign trade-show registration paperwork in a flash — but that’s just one way she makes processes easier.
We recently sat down with JP to hear all of her tips and tricks for simplifying trade show sign-up, set-up and onsite management.
Here’s what she shared with us:
What can exhibitors do in advance to make the trade-show registration process easier?
JP: Before you book your flight, hotel room or booth, sign up for email alerts from the conference manager — sometimes they give out early-bird rates for all three! Check out the trade-show floor plan to map out the best spot for foot-traffic; you’ll want to put your booth there.
Also, it’s vital that you submit your booth’s information in the conference program, since it’s like the trade show menu for attendees. If you’re not in the program, attendees may never know you’re there. For submitting forms like these, I use InsureSign to get fill them in and sign them quickly and efficiently.
What are some easy ways exhibitors can follow up on conversations from trade shows?
JP: Before the show begins, it’s helpful to know which attendees are current customers and which are prospects. When you receive a business card, take notes on the back of conversations so you can easily follow up with a personalized note. After the show, I send a quick note or call to all current customers I saw that day, saying how nice it was to see them, and remind them of our Pro plan and newest upgrades.
Do you have a go-to resource you’d recommend for exhibiting?
JP: Fortunately, there is a trade show bible — The Exhibitor Handbook, which provides helpful information on exhibitor how-to’s, including booth installation and booth tear-down times (which are strictly enforced by conference programs). I highly recommend every exhibitor read this before his or her first trade show. It’s a good source to use as a check-off list when planning your booth set-up.
How can exhibitors make it easier to attract prospective customers to their booth and keep their attention?
JP: Create a booth that people want to come to using interactive content, like touchscreen tablets or prize entries. Use lots of imagery and graphics to grab people’s attention from the aisle and have something unique on hand to giveaway as a party favor. We give away doggie bones and kitty lollipops to our attendees and they’re a hit! People love to show me their fur babies, and I’m always happy to give them our specially-made InsureSign treat.
Ready to try JP’s No. 1 way to efficiently complete and sign trade-show forms? Start a risk-free 14-day trial of InsureSign today, and see how easy conference paperwork can become for yourself.