How to Create a Memorable Customer Experience

Customer ServiceYou’re our favorite. No, really. Of all the things the team here at InsureSign loves about creating our simple, secure and
affordable e-signature solution, our customers are at the top of the list. That’s why we offer to personally train every new customer and provide a hands-on approach to service. We work to ensure that every InsureSign customer has an incredible experience with us, and for many of these individuals, their own customers’ experience with their respective businesses is top of mind. So in the spirit of great customer experiences, here are four tips for creating a memorable one:

  1. Listen to your customers. Sometimes businesses are so busy telling customers about their product or service that they forget to truly listen to the people they serve. At InsureSign, we love listening to our customers and do so every chance we get. That’s how we have developed some of our best product features, and how we plan to continue innovating in the future. Your customers know best what they need from your business, and it pays to listen to their feedback and cultivate their loyalty.
  2. Engage your employees. Companies can’t have a memorable customer experience without employees being involved. Employees need to feel cared for in order to care for your business and customers. Engaged and satisfied employees are more likely to be a part of creating and executing a great customer experience, but they also need to know what is expected of them too. Each job description within your organization should include customer engagement responsibilities and expectations, and this should be reinforced regularly to ensure no one loses sight of the goal at hand.
  3. Mind the details. When is her birthday? What is his wife’s name? Where did she grow up? What is his favorite sports team? Knowing the answers to questions like these and other details about your customers can help you surprise and delight them at every turn. People value personal relationships, and making a point to capture, remember and act on this information is a great way to garner customer loyalty.
  4. Make it a priority. It costs five times more to acquire a new customer than to keep an existing one, according to Forrester Research. With a stat like that, it’s hard to think of the customer experience as anything less than a priority. Make sure that the customer experience is valued and emphasized from the top down in your organization, and that there are regular conversations about continuously improving this experience.

How do you wow your customers every step of the way? Share your customer experience tips with us in the comments below!