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10 trade shows in 80 days: JP’s tips for making exhibitor life easier

Our market lead, Jeaneane Peek (JP), has been to 10 trade shows in the last 80 days.

That’s a lot of continental hotel breakfasts!

While she loves interacting with attendees face-to-face and showing prospective clients how InsureSign works with onsite demos, she knows that many parts of “exhibitor life” can be a hassle.

With our simple & speedy e-signature software, InsureSign, JP can fill out and sign trade-show registration paperwork in a flash — but that’s just one way she makes processes easier. 

We recently sat down with JP to hear all of her tips and tricks for simplifying trade show sign-up, set-up and onsite management. 

Here’s what she shared with us: 

What can exhibitors do in advance to make the trade-show registration process easier? 

JP: Before you book your flight, hotel room or booth, sign up for email alerts from the conference manager — sometimes they give out early-bird rates for all three! Check out the trade-show floor plan to map out the best spot for foot-traffic; you’ll want to put your booth there. 

Also, it’s vital that you submit your booth’s information in the conference program, since it’s like the trade show menu for attendees. If you’re not in the program, attendees may never know you’re there. For submitting forms like these, I use InsureSign to get fill them in and sign them quickly and efficiently. 

What are some easy ways exhibitors can follow up on conversations from trade shows? 

JP: Before the show begins, it’s helpful to know which attendees are current customers and which are prospects. When you receive a business card, take notes on the back of conversations so you can easily follow up with a personalized note. After the show, I send a quick note or call to all current customers I saw that day, saying how nice it was to see them, and remind them of our Pro plan and newest upgrades. 

Do you have a  go-to resource you’d recommend for exhibiting? 

JP: Fortunately, there is a trade show bible — The Exhibitor Handbook, which provides helpful information on exhibitor how-to’s, including booth installation and booth tear-down times (which are strictly enforced by conference programs). I highly recommend every exhibitor read this before his or her first trade show. It’s a good source to use as a check-off list when planning your booth set-up. 

How can exhibitors make it easier to attract prospective customers to their booth and keep their attention? 

JP: Create a booth that people want to come to using interactive content, like touchscreen tablets or prize entries. Use lots of imagery and graphics to grab people’s attention from the aisle and have something unique on hand to giveaway as a party favor. We give away doggie bones and kitty lollipops to our attendees and they’re a hit! People love to show me their fur babies, and I’m always happy to give them our specially-made InsureSign treat. 

 

Ready to try JP’s No. 1 way to efficiently complete and sign trade-show forms? Start a risk-free 14-day trial of InsureSign today, and see how easy conference paperwork can become for yourself.

What does Formstack’s acquisition of InsureSign mean for me?

We’re thrilled to announce that InsureSign has been acquired by Formstacka software-as-a-service (SaaS) company transforming the way people collect information and put it to work.

What does that mean for our new and existing users?

Well, first and foremost, it means you’ll still enjoy the same InsureSign, and you can continue to secure signatures the easiest, fastest and most secure way possible. 

Plus, now that we’ve joined the Formstack family, you can look forward to an expanded team working on new innovations to make your life even easier (not to mention time-saving integrations with Formstack’s suite of software).

Since we launched in 2011, we’ve grown to tens of thousands of users across industries and companies of all sizes, and we look forward to keeping the same full team on board that works tirelessly to simplify your workflows. 

That being said, we know the “a” word can be scary (even though we promise it’s a good thing), so we wanted to address your questions and let you know that the acquisition means nothing but positive things for you in the future. 

If I don’t use Formstack, can I still use InsureSign?
Absolutely. For existing InsureSign users, it will be “business as usual” when it comes to the signing process. You’ll be able to access your account and send/receive documents like normal, regardless of whether you’re a Formstack user.

Is the login process changing?
Not one bit! The acquisition won’t have any impact on how you access your InsureSign account — just log in as you normally would. If you’re a current Formstack user, then we hope you’ll take InsureSign for a spin via our free no-risk 14-day trial

Will InsureSign’s integration with my agency management system change?
Whether you’re using our integration with Applied Epic, QQCatalyst, HawkSoft or countless other management systems, your current process will remain the same.

Will this affect the signing process?
We have some exciting additional features and integrations in the works as a result of the acquisition, but our interface will remain easy-to-use.

Is the InsureSign team going away?
The InsureSign team is remaining the same — we’re just all joining the Formstack family.

Would I benefit from using Formstack?
Like InsureSign, Formstack improves workplace productivity. If you ever create forms to collect information, Formstack’s online form builder will make your life a lot easier. Formstack also owns a suite of other tools to help your workflow, like WebMerge, Bedrock Data and QuickTapSurvey. If you’re interested, you can give Formstack a free try here.

What is going to change?
There won’t be any changes to how you get documents signed with InsureSign, but you may see some tiny updates along the way (like our logo). The only real changes will be coming in the future, and they’ll all be additional time-saving innovations aimed at optimizing your signing process!

Still have questions? Our team is happy to answer any questions you have. Just send us an email.

How police departments are using e-signature tools for law enforcement

We hear it from our customers all the time: switching to an e-signature software saves time and resources, period. But it’s always fascinating to hear how a customer’s day-to-day changes when they start getting documents signed online with InsureSign.

For example, meet Officer Kyle Hall, a police sergeant at the North Vernon Police Department in Indiana.

police departments are using e-signature software

It’s easy to imagine that a law enforcement agency has a ton of internal paperwork to file – and it’s easy to see how InsureSign could help with new hire paperwork or vacation time requests. Officer Hall saw another opportunity, though: getting warrants signed.

“Before we switched to InsureSign, an officer had to take every warrant to a judge’s home, secure the signature, take it back to the station and file it,” Officer Hall told us. “It’s a process any police department is familiar with, but it could eat up 30 minutes to an hour per warrant.”

It took a little time to get the buy-in from the rest of the department and the courts, but once all parties had time to review InsureSign’s easy-to-use system, the whole North Vernon law enforcement system was satisfied with its security and legality. Once everyone was on board,   the warrant process at the police department shifted dramatically.

Now, instead of having taking a trip out to a judge’s home to get warrants signed at all hours of the day and night, a police officer simply files it via InsureSign and sends it to the judge. With a tap of a finger or a click of a mouse, the judge can simply and securely sign the warrant – and let the police officer get back to policing.


“Our judges can sign warrants instantly using a computer or a smartphone, and our officers spend much more time protecting our community,” said Officer Hall.

Also, he added, the department is saving a ton on taxpayer-funded gasoline and office supplies, such as printer ink and paper.

Next up: the North Vernon Police Department is rolling out InsureSign to other functions, like HR, to make sure officers and employees can easily and speedily sign administrative forms.

Curious about how InsureSign can help your law enforcement agency? Try it out risk-free for 14 days